Tiger has finally spoken...

Over the past 3 months Tiger Wood's name was everywhere. From cnn, to espn, no matter how little new information that had been gathered the news reporters were constantly updating it's viewers on Tiger's every move. To be quite honest I thought what he did was wrong but I was over it after the first week reports surfaced of him cheating on his wife. In this modern day of technology and media as a professional athlete, especially as popular as Tiger you have to be careful what you do. The media, endorsements and his plain out performance on the golf course made him out to be some superhuman that could do no wrong. This was clearly not the case. But I can't put all the blame on him. It's our fault as fans too, for putting him up on this high pedastool. Major sponsors such as gatorade, gillete and accenture dropped him leaving many reporters constantly asking if he could ever rebound from such a drastic downfall. This was a PR nightmare, probably the worst in sports since the kobe bryant rape allegation. But this week news finally came that Tiger after 3 months of hidding from the public was going to address his critics and fans, tell us all what happened, and what was in the near future. Everyone rejoiced, saying its about time, he's selfish for waiting so long etc but this was actually a smart move. When rebuilding his brand, that was that made himthe biggest hero in sports this decade (besides maybe lebron James), he first must attempting to regain the trust of his fans. The route he's taking to address the public is interesting. He will speak in front of a very select and private party where he has a prewritten speech, and no questions will be answered. This is great strategyin my opinion. Because this way before he is bashed in the media and more rumors arrive he can tell his side of the story, now whether the fans believe him or not is up in the air.As a NIKE rep pointed out I believe in a few years this will be just a minor blip on his career. But for now he has to start over, win, rebuild that relationship with his fans, apologize his ass off and hopefully soon enough this PR nightmare will all be forgotten and he'll still go down as the greatest golfer of alltime. Tiger Woods to speak publicly Friday - News - FOX Sports on MSN