This being super bowl Sunday I figured It is only appropriate to speak on the super bowl. From a marketing stand point, this can be a big weekend for many companies. The big game could be the largest advertising weekend of the year. On average businesses will spend nearly $2.4 million for an ad or commercial, that is a little ridiculous. The fact that the Superbowl(and pro sports as a whole) has become this commercialized is a joke. To point that out, ESPN has extended It's coverage to two entire weeks of coverage between its network and radio stations, as if there isn't already enough pregame following. The Marketing scheme of Superbowl week and or leading up too it is huge. It creates a large amount of profit and involves companies and many attempts of businesses to attract consumers like one wouldn't believe. The most interesting marketing strategy that stood out to me this week is Tim Tebow. Beyond his NFL stock dropping after a rough week at the senior bowl, he is reportedly going to be in an ad this Sunday. This ad is just attempting to reiterate his "intangible characteristics" that teams can't find from the average (more polished in my opinion) Qb these days through Tebow's "religious beliefs". This is just another prime example of how marketing in this day in age can be overwhelming. It's an attempt to maximize profit and gain an competitive advantage by creating "star power". But rumor has it the ad is one founded by a religious organization, we all Tim Tebow is a "Saint" and "Hero". Why must I be reminded on super bowl sunday. Will we ever be able to just sit down and enjoy the game again with out all the side shows and stunts? What do you think?