In recent years Florida State University's football team has not lived up to its legendary name. Over the past 3 seasons they have posted a 24-15 record. That may not be bad to a average program but to Seminole fans its just not good enough. Well FSU is beginning a new era in 2010, after releasing Hall of Fame coach Bobby Bowden new head coach Jimbo Fischer reestablish the Seminoles as a acc powerhouse. But FSU needs to get long time ticket holders and fans aboard, which could be especially difficult after letting their great Bobby Bowden go. How shall they do that? They have came up with a very personal and complex marketing campaign they began implementing in April. I believe their going in the right direction, and with the new coach, and marketing campaign fans will be reassured FSU still cares.
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